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	<title>&#124;:&#124;august hour&#124;:&#124; &#187; holiday ads</title>
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		<title>Sometimes, Starbucks (or their advertising) isn&#8217;t all bad</title>
		<link>http://augusthour.com/news/2007/12/20/sometimes-starbucks-or-their-advertising-isnt-all-bad/</link>
		<comments>http://augusthour.com/news/2007/12/20/sometimes-starbucks-or-their-advertising-isnt-all-bad/#comments</comments>
		<pubDate>Thu, 20 Dec 2007 03:30:49 +0000</pubDate>
		<dc:creator>john</dc:creator>
				<category><![CDATA[animation]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[holiday ads]]></category>
		<category><![CDATA[Starbucks]]></category>
		<category><![CDATA[Wieden and Kennedy]]></category>

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		<description><![CDATA[Okay, well maybe it&#8217;s their agency, Wieden + Kennedy out of Portland that deserves the credit.  But you have to give the client, Starbucks, some credit for going with the ad.

Not that it&#8217;s a stretch &#8211; if ever there was a company who needed to be associated with arm fuzzies it&#8217;s the coffee bohemoth. [...]]]></description>
			<content:encoded><![CDATA[<p>Okay, well maybe it&#8217;s their agency, Wieden + Kennedy out of Portland that deserves the credit.  But you have to give the client, Starbucks, some credit for going with the ad.<br />
<object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/UJooJxR7qGM&#038;rel=1"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/UJooJxR7qGM&#038;rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
<p>Not that it&#8217;s a stretch &#8211; if ever there was a company who needed to be associated with arm fuzzies it&#8217;s the coffee bohemoth.  But even in my home town the Starbucks that opened next door to the local coffee house is closing.</p>
<p>But this ad is good.  It&#8217;s simple, it&#8217;s human, it&#8217;s touching and it even made this cynical guy smile and feel good.</p>
<p>I should also add that Starbucks gets props from us for being environmentally conscious and a good stewart for their suppliers&#8217; future.</p>
<p>So, thumbs up to the agency and the client.  Thes ads are a win/win.</p>
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