Okay, well maybe it’s their agency, Wieden + Kennedy out of Portland that deserves the credit. But you have to give the client, Starbucks, some credit for going with the ad.
Not that it’s a stretch – if ever there was a company who needed to be associated with arm fuzzies it’s the coffee bohemoth. But even in my home town the Starbucks that opened next door to the local coffee house is closing.
But this ad is good. It’s simple, it’s human, it’s touching and it even made this cynical guy smile and feel good.
I should also add that Starbucks gets props from us for being environmentally conscious and a good stewart for their suppliers’ future.
So, thumbs up to the agency and the client. Thes ads are a win/win.