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	<title>&#124;:&#124;august hour&#124;:&#124; &#187; design</title>
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		<title>The Five Dollar Coffee Maker</title>
		<link>http://augusthour.com/news/2007/10/18/the-five-dollar-coffee-maker/</link>
		<comments>http://augusthour.com/news/2007/10/18/the-five-dollar-coffee-maker/#comments</comments>
		<pubDate>Thu, 18 Oct 2007 14:47:59 +0000</pubDate>
		<dc:creator>john</dc:creator>
				<category><![CDATA[Film]]></category>
		<category><![CDATA[In-House Work]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[music composition]]></category>
		<category><![CDATA[audio production]]></category>
		<category><![CDATA[august hour]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[economic design strategies]]></category>
		<category><![CDATA[music composing]]></category>
		<category><![CDATA[music production]]></category>
		<category><![CDATA[music video]]></category>

		<guid isPermaLink="false">http://augusthour.com/news/2007/10/18/the-five-dollar-coffee-maker/</guid>
		<description><![CDATA[We&#8217;ve just finished work on our latest Silent Short.  We call it The Five Dollar Coffee Maker.  

Here are a couple of links to the video:
For High-quality Quicktime Video (36meg) click here.
For a slightly lesser quality, FLASH video (18meg) click here.
To the inevitable questions:  
What&#8217;s it all about?
Often in this business of [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve just finished work on our latest Silent Short.  We call it <em>The Five Dollar Coffee Maker.</em>  </p>
<p><a title="Five Dollar Coffee Still" href="#" onclick="window.open('/news/wp-content/plugins/simple-popup-images/popup.php?z=http://augusthour.com/news/wp-content/uploads/2007/10/ahp_coffeestill.jpg&#038;width=640&#038;height=360&#038;title=Five%20Dollar%20Coffee%20Still','imagepopup','width=640,height=360,directories=no,location=no,menubar=no,scrollbars=no,status=no,toolbar=no,resizable=no,screenx=150,screeny=150');return false" onmouseover="window.status='image popup: Five Dollar Coffee Still';return true" onmouseout="window.status='';return true"><img src="http://augusthour.com/news/wp-content/uploads/2007/10/ahp_coffeestill-thumbnail.jpg" width="160" height="90" alt="Five Dollar Coffee Still" title="Five Dollar Coffee Still" /></a></p>
<p>Here are a couple of links to the video:</p>
<p><a href="http://augusthour.com/movies/coffeemakerHigh.html" target=_blank><strong>For High-quality Quicktime Video (36meg) click here.</strong></a><br />
<a href="http://augusthour.com/movies/ahp_coffee_med.html" target=_blank><strong>For a slightly lesser quality, FLASH video (18meg) click here.</strong></a></p>
<p>To the inevitable questions:  </p>
<p><strong>What&#8217;s it all about?</strong><br />
Often in this business of creative work, people will overlook quality for expense.  And by that I don&#8217;t mean they&#8217;ll take lower quality for less money.  Quite the contrary; people will often settle for lower quality as long as it costs more.  I used to say, &#8220;yeah, they don&#8217;t really do good work, but they have a really expensive coffee maker in the lobby.&#8221;</p>
<p>Well, the coffee maker doesn&#8217;t shoot in HD, it doesn&#8217;t score your film, it doesn&#8217;t design your brochure, and while a San Marco in the hands of a competent barista may spit out wonderful crema, it sure isn&#8217;t going to spit out great ideas.</p>
<p>We&#8217;ve always had this little coffee maker around the studio.  You see them a lot in vietnamese restaurants.  They make really good coffee and they only cost about five bucks.  But they only work if you are patient and if you expect something different than you get with the million-dollar coffee maker.</p>
<p><strong>Who did that amazing drawing?</strong><br />
The drawing was done by the lead actress, juj.  Our chief designer and associate configuration coordinator.  </p>
<p><strong>Do you really use coffee for paint?</strong><br />
All the time.  And barbecue sauce, and berries, and mushrooms, and actual paints too.</p>
<p><strong>Who did the music?</strong><br />
I (John) wrote and performed the score.  It was recorded here in the studio.</p>
<p><strong>Why is it in 6/8? (IS it in 6/8?)</strong><br />
The music is composed and played for 6/8 because the coffee drops fall into the glass in 6/8.  Some have said the song is in 3/4 or a classic waltz.  It&#8217;s actually a slow 6/8.  It&#8217;s not just about the beat and tempo as some might think.  The time signature is also about the bar phrasing of the melody.  And isn&#8217;t the point that there are no rules?</p>
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