Not that it’s a stretch – if ever there was a company who needed to be associated with arm fuzzies it’s the coffee bohemoth. But even in my home town the Starbucks that opened next door to the local coffee house is closing.

But this ad is good. It’s simple, it’s human, it’s touching and it even made this cynical guy smile and feel good.

I should also add that Starbucks gets props from us for being environmentally conscious and a good stewart for their suppliers’ future.

So, thumbs up to the agency and the client. Thes ads are a win/win.

Last week we were fortunate enough to be invited to the premier for our friends at MK12’s new short History of America. When you get a chance, please go and watch the trailer on their site. If the film is in your town go see it.

More than a great piece of work, the film is a clinic in what you can do with simple tools and a great eye.

Congrats guys, good work.