American Copywriter: When you get wrapped up in your own industry jargon

This is a pretty interesting blog posted on American Copywriter’s blog. I think the most important point to bear in mind from Jennifer’s post is that you have to remember the customer. It’s not about you, it’s not about your client, it’s not about their product. It’s about the customers.

Think of it like this:

“If you’re going to take up space in my living room without being invited in – even for just thirty seconds – you better be talking to me about me.”