“Care and Quality are internal and external aspects of the same thing.” — Robert Pirsig
About 20 years ago, I read a passage that revealed the secret to making everyone’s life a little bit easier. I was sitting on a picnic table in the Grand Teton’s National Park, reading Zen and the Art of Motorcycle Maintenance by Robert Pirsig when and I got smacked in the face by this phrase, “A person who cares about what he sees and does is a person who’s bound to have some characteristic of quality.”
A light went on; caring and good work are intertwined. The more you care, the better the work. The better the work, the more you care about it. Caring and quality became the foundation of August Hour.
Since then we’ve worked with everyone from CEOs to Creative Directors to Project Managers, and we’ve heard over and over again that what matters most is we care about their project. Whether it’s product photography, brand story-telling or graphic animation, the more we cared about about a project, the better it turned out and the more we got asked back.
And getting asked back has given us the chance to help people tell their story in audio and visual formats, on social media, through photography and graphic animation, editorial photography, even in epic-format video production and digital signage for stadiums, video walls, and interactive presentations.
We’ve been asked…and asked again…and…asked again…to help tell the stories of great brands and organizations like Oreos, Google, CVS, Dove, Gushers, Lifewater, Fiber One, Fruitables, Red Nose Day (Comic Relief), H&R Block, SiriusXM Satellite Radio, MK12, AT&T, Sony Electronics (USA and Canada), Texas Cars Direct, Zonik (Saudi Arabia), and many more.
From working with all of them, we found we’re best at a couple of things: making the world a little big brighter one square at a time, and distilling the biggest stories through the tiniest moments of humanity.
No one told me when I read Pirsig’s book I’d take what I learned and apply it to this kind of work. And honestly, in business right now, caring and quality seem like they can be in short supply. But they don’t have to be. So, Juj and I have spent a lot of time wondering, in a digital world, where everything moves fast and feel ephemeral, how do we bring caring and quality them back? You do it like you eat an elephant; one byte at a time.
So, if you want help telling your story, we’d love to help. You can get in touch with us using our contact page.
Thanks for visiting.
You can check out some of our video work on our demo reel(s) below: